Mass Scores websites are a direct avenue into the homes of thousands of high school athletes and their families and friends, along with coaches, athletic directors, alumni, and fans. Our websites receive thousands of visits per month, and the number of daily visitors continues to rise. Feedback from our visitors has been nothing but positive.
As shown by the map above, our sites target nearly every
community to the north of
Market Research
A survey was posted on CALScores.com during the first week of January 2005. This survey was developed to determine three key pieces of information:
- Who is using the site?
- Do people find the site useful?
- Would visitors consider patronizing businesses that advertise on the site?
Below are the results of the survey. From the first table (A), you can see that the audience includes high school students, coaches, parents, and other community members.
A. Respondents
|
||
Category
|
Number
|
%
|
Athletes
|
37
|
30.8%
|
Parents
|
37
|
30.8%
|
Coaches/Athletic
Directors
|
29
|
24.2%
|
Alumni/Fans
|
12
|
10.0%
|
Other
|
5
|
4.2%
|
Total
|
120
|
100%
|
B. Site Usefulness
|
||
Response
|
Number
|
%
|
Invaluable
|
43
|
35.8%
|
Very
Useful
|
61
|
50.8%
|
Somewhat
Useful
|
13
|
10.8%
|
Unsure
|
3
|
2.5%
|
Not
Useful
|
0
|
0.0%
|
Total
|
120
|
100.0%
|
The final chart (C) clearly shows that most visitors would patronize site sponsors if they were in the market for goods or services that the advertisers provide. 82% responded positively, with over 40% stating that they would definitely support site sponsors. Less than 3% felt that it was unlikely they would support our advertisers.
C. Sponsor Support
|
||
Response
|
Number
|
%
|
Definitely
|
49
|
40.8%
|
Highly
Likely
|
22
|
18.3%
|
Likely
|
27
|
22.5%
|
Unsure
|
19
|
15.8%
|
Not
Likely
|
3
|
2.5%
|
Total
|
120
|
100%
|
Banner Advertising
I. Advertising Locations
II.
Length of Contract
- Corner Advertisements
Corner
advertising can be purchased in 1 year or 6 month terms.
Each corner advertisement can be purchased by one company (Exclusive Corner), or it can be shared by two separate businesses (Shared Corner) with each ad receiving equal screen time on a rotating basis.
- Side Panel Advertisements
Side panel advertising can be purchased in 3 month, 6 month, or 1 year terms.
Side panel advertisements will be shared by no more than 4 separate businesses, with each ad receiving equal screen time on a rotating basis.
III. Advantages of
Banner Advertising on Mass Scores
The major advantage that comes with a banner advertisement on one of the Mass Scores websites is that banner advertisements are visible at all times. The top of the site, as well as both sides, are static pages that do not change and can be seen no matter what page a visitor might be viewing at that moment.
Only the central section of the website changes, depending upon which links the viewer chooses. What this means is that banner ads are always on the screen when a Mass Scores website is visited.
In the screenshot below, the area inside the green circle is where the sites’ content is displayed. The outlying areas are where the banner ads are located.
IV.
Fees
Fees for banner advertising run from as low as $180 for a three month side panel ad up to $4000 for a yearlong exclusive corner ad. If you choose to advertise on more than one Mass Scores site, the savings add up for each additional site.
- Corner Advertising
Corner advertising is the most expensive advertising on Mass Scores sites. This is for several reasons:
- Corner Ads are the biggest ads (200 x 100 pixels)
- Corner Ads are in the most prominent locations
- Corner Ads are shared by no more than 2 businesses
Exclusive
Corner Advertisement Fees
|
|||||
# of Sites
|
One Year
|
Mailings
|
6 Months
|
Mailings
|
Savings
|
1
|
$4,000
|
8
|
$2,500
|
6
|
|
2
|
$7,600
|
8
|
$4,750
|
8
|
5%
|
3
|
$10,800
|
10
|
$6,750
|
8
|
10%
|
4
|
$13,600
|
10
|
$8,500
|
10
|
15%
|
5
|
$16,000
|
12
|
$10,000
|
10
|
20%
|
Shared
Corner Advertisement Fees
|
|||||
# of Sites
|
One Year
|
Mailings
|
6 Months
|
Mailings
|
Savings
|
1
|
$2,000
|
4
|
$1,250
|
3
|
|
2
|
$3,800
|
6
|
$2,375
|
4
|
5%
|
3
|
$5,400
|
8
|
$3,375
|
6
|
10%
|
4
|
$6,800
|
8
|
$4,250
|
8
|
15%
|
5
|
$8,000
|
10
|
$5,000
|
8
|
20%
|
- Side Panel Advertising
Side panel advertising is less expensive than corner advertising, but still an effective avenue to potential customers:
- Side Panel Ads are a good size (125 x 90 pixels)
- Side Panel Ads are in excellent locations
- Side Panel Ads are shared by no more than 4 businesses
Side Panel Advertisement Fees
|
||||||
# of Sites
|
Side***
|
Mailings
|
Side - 6 mos.
|
Mailings
|
Side – 3 mos.
|
Mailings
|
1 |
$600 |
1 |
$330 |
|
$180 |
|
2 |
$1140 |
3 |
$627 |
1 |
$342 |
|
3 |
$1,620 |
4 |
$891 |
2 |
$486 |
1 |
4 |
$2,040 |
4 |
$1,122 |
3 |
$612 |
1 |
5 |
$2,400 |
4 |
$1,320 |
3 |
$720 |
2 |
Shopping Stadium Listings
I.
The Shopping Stadium
Our Shopping Stadium listings are a lower cost alternative to banner advertisements. When a visitor clicks on the Shopping button, he is brought to the Shopping Stadium. The Shopping Stadium is like an online directory, allowing visitors to find local businesses to patronize.
II. Length of
Contract
III. Types of
Listings
- Basic
Listing: Under the category of your choice we will list your business name
and address, phone/fax numbers, e-mail address, link to a website, and
contact information.
- Featured
Listing: Includes everything in the Basic Listing but puts your business
on the Featured Sponsors page of your chosen category as well.
- Premium Listing: Everything you get with a Featured Listing, but for those businesses currently without a web presence, we will set up a one-page web site for you.
Shopping Stadium Listings 1 year
|
||||
# of Sites
|
Basic
|
Featured*
|
Premium*
|
Savings
|
1
|
$100
|
$250
|
$400
|
|
2
|
$180
|
$450
|
$720
|
10%
|
3
|
$225
|
$563
|
$900
|
25%
|
4
|
$240
|
$600
|
$960
|
40%
|
5
|
$250
|
$625
|
$1,000
|
50%
|
|
|
|
|
|
Shopping Stadium Listings 6 months
|
||||
# of sites
|
Basic
|
Featured
|
Premium*
|
Savings
|
1
|
$54
|
$135
|
$250
|
|
2
|
$97
|
$243
|
$450
|
10%
|
3
|
$122
|
$304
|
$563
|
25%
|
4
|
$130
|
$324
|
$600
|
40%
|
5
|
$135
|
$338
|
$625
|
50%
|
|
|
|
|
|
|
|
|
|
|
Shopping Stadium Listings 3 months
|
||||
# of sites
|
Basic
|
Featured
|
Premium
|
Savings
|
1
|
$30
|
$75
|
$120
|
|
2
|
$54
|
$135
|
$216
|
10%
|
3
|
$68
|
$169
|
$270
|
25%
|
4
|
$72
|
$180
|
$288
|
40%
|
5
|
$75
|
$188
|
$300
|
50%
|
* Listings valued between
$400 and $750 will receive 1 free mailing. Listings over $750 will receive 2
free mailings.
V. New Listings
Page
Due to the fact that visitors to Mass Scores sites must navigate to the Shopping Stadium, all new listings will be placed on a New Advertisers page. This page will be linked directly to the opening page of the site and will let all of our visitors know that your listing has been added to the Shopping Stadium. The length of time your company will stay on the New Advertisers page depends upon the type and term of your listing:
Basic Listings
|
||||
Term
|
Length on New Advertisers page
|
|||
3 months
|
4 days
|
|||
6 months
|
1 week
|
|||
1 year
|
10 days
|
|||
|
|
|
|
|
Featured Listings
|
||||
Term
|
Length on New Advertisers page
|
|||
3 months
|
1 week
|
|||
6 months
|
10 days
|
|||
1 year
|
2 weeks
|
|||
|
|
|
|
|
Premium Listings
|
||||
Term
|
Length on New Advertisers page
|
|||
3 months
|
10 days
|
|||
6 months
|
2 weeks
|
|||
1 year
|
3 weeks
|
|||
Direct Marketing Mailings
Previously in this packet there have been references to “Mailings.” Certain advertising packages include direct marketing mailings via e-mail. Mass Scores continues to build a database of our visitors that have expressed an interest in receiving important news, updates, and special offers from our advertisers. What does this mean for your company?
It means that should you want to offer a special incentive to Mass Scores visitors, you can reach them directly through an e-mail. You could broadcast a sale, or a special promotion, or any other exciting news right to the computers of the very people you are targeting by advertising on Mass Scores. This is a great way to let your potential customers know that something special is happening at your business.